- Geof Cox's Blog
- The dark side of the social enterprise boom...
- What would a social enterprise economy look like?
- Social Enterprise Law in South Eastern Europe
- Where does social enterprise fit in postcapitalism?
- Can social enterprise save public services?
- Greece, France - making enterprise more social...
- Small is the new big!
- Social impact is no longer an option for big brands
- What on earth is Social Enterprise UK doing?
- Asset Based Strategy Matrix
- Copyright infringement is NOT theft
- Impact2 Social Enterprise Conference
- Not So Grim Up North
- CASE's 30th Birthday
- Guardian Blog
- The Senscot Bulletin
- The Performance of Socially Responsible Investment
- Social Investment – or the Emperor's New Clothes
- Such a definitions mess that NOBODY can now clear it up?
- Social Enterprise Mark... or Social Enterprise Brand?
- Why social enterprise needs its own approach to intellectual property rights
- Does the social enterprise movement lack leadership?
- Business models based on greed and exploitation
- Not many jokes...
- NHS Social Enterprise Spin-outs - the real story
- Will tendering ever work for social enterprise?
- Learning from the Open Source Movement
- The Guardian & Social Enterprise
- The focus on a few kinds of social enterprise is blinding us to a bigger picture
- What do social enterprise and chocolate have in common?
- From Albania Again
- Guardian Social Enterprise Summit
- A conflict common to many co-operatives...
- Social Enterprise in Albania
- 2010 social enterprise visit to Russia - 1
- Day 2 in Rybinsk: -18°c
- Post 3 from Russia - Back to Moscow
- A typical question...
- Sounding like David Cameron...
- Do structures stymie social enterprise?
- 'Right to Request' tender collapses
- The number of 'social enterprises' just doesn't add up
- Social Firms Conference
- What is it, exactly, we’re doing with Social Firms?
- Social Firms UK Annual Conference
- Social Firms and the CIC Consultation
- What is social enterprise?
- Social Enterprise in Russia – Week 1 - Moscow, Schekino and Kaluga
- Social Enterprise in Russia – Week 2 - Rybinsk
- Social Enterprise in Russia – Week 2 - Vyshniy Volochek & Ostashkov
- Social Enterprise in Russia – Week 3 - Moscow & Aleksin
- Ostashkov Conference, October 2008
- Selected old blog entries
- Public Service Transformation
- Organisational structures - and restructuring
- Doing social enterprise
- Knowledge should be free
- Associates and trusted partners
- Джеф Кокс, информация на русском языке
Social impact is no longer an option for big brands
According to Javier Rodriguez Merino, Global Marketing Sustainability Director of Coca-Cola,
"Considering social impact is no longer an option for big brands, it's a necessity... We cannot treat branding and social impact as separate anymore."
When I visited Cliff Southcombe's office in Robin Hood's Bay a few weeks ago he answered the phone to one of those 'state of social enterprise' surveys. When the researcher asked him what his social mission was, he replied,
"The defeat of capitalism!"
But does Coca-Cola's new thinking mean that social enterprise has already won this battle?
In one way I think it does. Of course the world is still full of business models based on greed and exploitation, and the very idea of an economy based on making and transporting and using more and more things still immensely destructive; but the essence of capitalism is perhaps precisely it's ability to change, and to quickly incorporate - and market! - new social forces.
Left revolutionaries in Western Europe never saw the comprehensive defeat of capitalism they originally hoped for - yet many of their subsidiary hopes (for decent homes, affordable health care, greater social equality, a living wage) have in fact been fulfilled, at least for some.
Now big business seems to be adopting more and more social enterprise standards too. We are getting incorporated into capitalism. Good or bad? And for whom?